the DIFFERENCE is a high performance athletic brand and company. Our vision is to support and reinforce the strength and elegance of the human body - what we call "Authentic Performance".
The Heelless Technology (HT) Running Shoe eliminates heel strike, a man-made phenomena that is the main cause of joint and tendon injuries from walking or running.
Most pain and injuries in running and walking come from the heel strike. Conventional athletic shoes fight against your body by pushing you to land on your heels.
In conventional athletic shoes, all of your weight comes down on your heels over and over again. No amount of foam or air cushions will ever be as effective as the natural suspension and springs of your feet and legs.
Human bodies are marvels of engineering. They're designed to let you stand all day and to absorb the impacts of walking or running.
Our HT sneakers let your feet and legs work the way they're supposed to. No more heel strike. More natural balance.
More performance. Less pain.
WHY WE DID IT:
TO SEE EVERYONE HEALTHY AND HAPPY!
How It All Began
